This lecture will explore how dry eye treatments including IPL, low-level light therapy (LLLT), radiofrequency (RF), and microblepharoexfoliation (MBE) naturally lend aesthetic benefits in a dry eye-focused optometric practice. Attendees will learn the shared pathophysiological targets between ocular and facial conditions (e.g., rosacea), the overlap in technologies, and how to effectively incorporate aesthetic treatments into an optometric practice. Clinical cases, treatment protocols, and patient communication strategies will be discussed.